Cinematography

• blue light in the vehicle when he opens the hatch
• Light comes from outside the space station
• Establishing shots
• Opening is the only brightly coloured and saturated bit
• Images taken from news footage (archive footage)
• Animation
• Outside has low key, high contrast lighting and inside has high key, low contrast lighting

Mise en Scene

• space craft is less colourful (monochrome) than earth which makes it look lonely
• In the title screen the earth looks small
• Communication satellite
• Shot of people on the beach with factories behind them shows the binary oppositions. Representing of people ignoring what’s happening in the rest of the world
• Nearly 70% of the planet is represented as  West America
• Logo significance – colour choices of grey/white/yellow, the moon sun representation and how the companies moon strategy is shown, white background links to modernism
• Fairground/amusement park place which is brightly lit
• Fires with diesel like technology
• beautiful nature shot
• From desert to a greening desert
• New York with a full moon
• Brightly lit city
• Hal is like Gertie
• Gertie’s faces look like the faces Sam draws on the walls later on
• Outside is dirty/dark/natural which contrasts to the white/geometric inside however this clean white look doesn’t last long – Sam has a dirty baseball cap/janitor suit/space suit and wears trainers,  he has defaced the dashboard (?) with the Mark (the apostle names are used Mark, Matthew, Luke, and John). Plus, Gertie initially looked clean but now he is dirty and has post it notes on him
• Lunar logo everywhere
• Fluffy dice in vehicle – silly/irony or luck and chance

Performance

• Gertie willingly helps Sam, will always help his needs, ‘Okay Sam’
• Sam is energetic which contrasts to the end of the film and links him to the other clone Sam
• Isolation (only the robot is there with him)
• Sam running on a running machine is a metaphor of him not going anywhere and not having a real destination
• Sam is leaning over in his seat – tired etc

Editing

• Infomercial gives context to why he is in the moon and contrasts to the isolation etc in the rest of the film. Montage sequence
• Montage sequence
• Graphic match of the Ferris wheel to the sun which is linking the project to something happy. But the Ferris wheel (?) is called Tsunami which could suggest the disaster that is coming. (Graphic match of brightly lit world to the sun)
• Graphic animated sequence after montage
• Setting up moral questioning

Sound

• music – fast arpeggios are playful and happy contrast to the minor piano music after
• Long electric space like noises
• Overhead speaker speaking about being offline links to the rest of the film
• ‘There was a time when energy was a dirty word’
• When it talks about producing energy, there is a full moon above New York (consider connotations of New York)
• Montage interacts with the dialogue
• Drums – work/productive

Narrative

• basic exposition
• Morality about exploiting the moon – swapping one finite resource for another, they haven’t learned
• Binary oppositions – human/machine, clean white design/space, have’s/have not’s, West/East, nature/technology, light/dark, wealth/suffering, white/black, Earth/Moon

Age

-use children in the advert for emotional purposes
Sam is an adult

Ideology

• Binary oppositions – human/machine, clean white design/space, have’s/have not’s, West/East, nature/technology, light/dark, wealth/suffering, white/black, Earth/Moon
• Environmentalism
• Capitalism (Lunar Industries) and how not everyone benefits. The running machine and Sam metaphor
• Modernism – idea that there is a logical answer to everything (whit background)
• Patriarchy
• Socialism
• Marxism (predictions) –  (1) communism and everyone profiting from labour and (2) technological utopia and democracy – the empty promise that technology will make everything better?